Facebook continues to innovate and evolve for example , the timeline is introduced, Facebook purchases Instagram to try and dominat ethe mobile market. Why is FB so effective?
1. It’s mobile
2. It provides visual engagement
And these features will continue to have a massive impact on social networks and business marketing. Americans spend 2.7 hours per day socialising on their mobile device. That is over a third of the time that they spend sleeping and over twice the amount of time they spend eating. If we look at Australian statistics – on average, Facebook users spend around 20 minutes on the site each time they access it. If the average time spent is multiplied by the average number of usage occasions, the typical Australian user would spend more than 5 hours per week on the site.
More Than Just Numbers
Some interesting statistics abound where Facebook is concerned. Did you know that:
30 Is the number of customers that a single negative Facebook comment can cost a company. This figure is slashed in half when a company replies and tries to solve the problem.
250 million photos uploaded daily
2.7 billion likes every day
425 million mobile users
20 minutes time spent per visit
Gender usage – 57% female, 43% male
Social Media More Popular Than Porn
A recent article published by Reuters states that social networking has beaten porn to be the number one online activity. Hitwise reports the hottest searches now are social networking sites and as social networking traffic has increased, visits to porn sites have decreased, especially in 18-24 year olds.
The theory is “young users spend so much time on social networks that they don’t have time to look at adult sites!!”
If you would like to read more about social media in Australia I suggest you download this report by Sensis® ‘Social Media Report – What Australian people and businesses are doing with social media.’